YOUTH CONFERENCE FOCUSED ON ACCOUNTABILITY AND PROVIDING SUPPORT TO HELP YOUTH THRIVE AND SUCCEED.
Centro Cultural hosted an event for young male youth called "Ponte las Pilas", meaning "it's time to get on track". This event featured a panel of male community members who shared their stories about overcoming challenges and turning their lives around to find success.
Since this event targeted young Hispanic youth, I conducted research to identify trends popular among this demographic. By creating organic content and aligning with, we achieved an average of 1.1K impressions and 1K engagements.
Using my expertise in Facebook Meta, I boosted the post. This resulted in 8.3K impressions, 4.9K reach, and 124 interactions, all on a $40 budget.
As this was the first time hosting this event, establishing its identity was crucial. My team successfully developed a name, tone, and direction that aligned with our overall branding of the organization.
This event brought together professional Latinas, featured a panel of accomplished women who shared inspiring insights on business and career success.
This event featured highly regarded panelists from the Oregon community and keynote speaker @julissa_prado, founder and CEO of Rizos Curls, an award-winning hair care line for curls, coils, and waves.
As one of the Top 10 most followed hair brands on TikTok, Rizos Curls has a significant social media presence, which we strategically leveraged to maximize the event's impact and successfully achieve our goal of selling 200 seats.
Key Results:
The event was a complete sell-out, successfully growing our social media following by 25% and expanding our brand presence in the Portland area.
Through collaboration with influencers, we achieved an average of 4K impressions, 3.4K reach, and 625 reactions on Instagram.
By aligning with the branding strategies of Centro Cultural and Julissa Prado's marketing team, we achieved a 20% increase in advocacy growth, with new members and supporters signing up for our newsletter.
Additionally, we saw a 30% increase in website traffic, further amplifying our reach and engagement.
Arte de la Pinta was an artist residency project showcasing her family's art created during confinement.
For this project, I was challenged in many ways. First, I was unfamiliar with L.A. gangster culture, so I conducted thorough research to brainstorm and develop the overall marketing designs. Also incorporated elements of healing, resilience, and storytelling central to her gallery.
The goal was to reach the community and drive attendance for this event while raising awareness in the process. Based on the metrics, this goal was successfully achieved, with our reels averaging 2K impressions and a reach of 1.2K.
Additionally, the event attracted media attention, with the Hillsboro News Times reaching out for coverage, and I assisted with the press release for the feature.
Given the artist residency's already significant community following, we invited collaborations, which resulted in a 15% increase in followers, further amplifying the campaign's success.
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